No News Is The Worst News

By Kyle A. Richardson

It's been one of the slowest news weeks of the year, which means it's been one of my busiest weeks of the year.

Let me explain: when a week has a lot of big news, it's easy to find topics to cover, and my job is a breeze. When it's a slow news week, finding content is torture. Summer has been the slow season for as long as most can remember (that's why the default lead story on the news every summer night is the weather), and the summer-fall transitional weeks are the news nadir for the year. Nothing is happening.

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Kyle A. Richardson Author's page

Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.