7 Ways to Create A Social Media Presence
3. Use LinkedIn right. There are several ways to build your presence now that you've updated your profile and have a growing network. First of all be aware that Google loves LinkedIn. You will notice that when you Google yourself (it's okay, we all do) that BOOM your profile just came up near the top of page one. Second, explore the search capabilities. You can find people by location, by job title, by company. Use this as a prospecting tool to not only identify potential clients, but also to identify people in your network who may be able to provide you with at best an introduction and at worst a common ground conversation starter. Next, get into the LinkedIn Groups that will highlight your level of expertise. Sign up for notifications and contribute to discussions. Pick groups where your best customers and prospects hang out and they'll soon see you as an expert.
4. Use Facebook right. If you are going to use Facebook for building your business and your social media presence, keep personal and business separate. Either use two separate pages, one for personal and one for business, or make sure that all of your posts are of the type that you would want your best customer or prospect to see. Post things about your company, your people, any awards or accomplishments. Feature profiles of your customers and highlight their successes. (Particularly their successes using one of your services!) Keep your posts interesting, informative and valuable. Use it to promote your presence on other social media channels like YouTube, LinkedIn, your blog, your podcasts. Use Facebook to create your online personality. Be interesting and likable.
5. You can now own your own television station and your own radio station. Have some fun with video and create a YouTube channel. Record yourself, your employees, your customers, your suppliers having fun with promotional products. If you've got more of a face for radio, you can create your own broadcast of podcasts on iTunes. Once again, it's all about the content. Make sure you have something worth watching or listening to and topics that people will actually search for online. Your video on how to select the right giveaways for a golf outing may show up on a prospect's search for information on just that topic and BOOM! you've got yourself a new client.