7 Ways to Create A Social Media Presence

6. You also can publish your own newspaper. It's called a Blog. There are several great platforms available for free (I like WordPress and Blogger). This is where you can use that great domain name that you bought for yourself and create an informative, valuable website. I've heard it joked that blog stands for Better Listings on Google. That is one of the benefits of blogging. Your name will come up higher on searches when you're a blogger. Another great benefit is that the Internet is forever. Three years from now, a prospect might find the article that you wrote yesterday on how to plan a company picnic or other valuable content.

7. Remember this is Cocktail Party Marketing. I hope you wouldn't go to a cocktail party among both strangers and friends and begin shouting out that you're offering end-quantity pricing, free set-up charges or twenty-five percent off on coffee mugs this week. Social Media Marketing is about having conversations.

Sounds like a lot of work, doesn't it? It is work, but if you get consistent at it, it will pay off with customers finding you, which is a lot more satisfying than cold calling. The rules of marketing have changed. Change with the times and you'll find new relevance and new business coming to you.