7 Ways to Start a Relationship with a New Customer
7. Don’t take anything personally.
Sometimes you won’t get your way. If you created a solution that you believe in and they didn’t buy, feel good about yourself. Sometimes it works out, sometimes it doesn’t. If you are desperate to make a sale, it will be obvious and it will be an obvious turnoff. Create something great, offer it to them and then let go of the decision. You want to feel good about your work and you want to leave the door open to try again.
The most profitable clients are built through the hard work of getting to know them, to understanding their motivations and their problems, and coming up with solutions that are totally framed around them. It’s a form of servant leadership. When you serve their needs, you earn their trust. When you earn their trust, you develop loyal customers who very often become your biggest fans.