By
Paul Kiewiet
, Mas
, Cip
and Cpc
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And I mean that in the most loving way possible. Can you describe what you do without using the word "products?" Can you write a pre-approach letter to get an appointment without ever referring to a specific or a general laundry list of products? Instead of being the advertising equivalent of a Chinese restaurant menu with a long list of "stuff" you can sell, how about you start talking about what solutions you can offer? Here are six of them:
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- Companies:
- PPAI
E
Paul Kiewiet
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Useful tips to help you get from where you are to where you want to go. Paul Kiewiet, MAS is an industry veteran providing business and life coaching, industry consulting and facilitation, and professional development services through BrandKiwi LLC.
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