This Industry is the Pits!
INCENTIVE: Suggest incentives that make your clients' other advertising messages measurable. Give their target audience a reason to act now. Our industry excites people and creates opportunities to use the most powerful word in all of advertising—FREE! Check out the latest PPAI research. It's proven. People love promotional products. Your clients are looking for ways to engage their audience and nothing can beat promotional products for generating action now.
TRAINING. Every organization needs to be training employees and other stakeholders. Teaching new skills means a need to reinforce key messages and having tools that appeal to a variety of learning styles. Help your clients reinforce their key messages and communicate their culture and values. You've got the tools that will do just that.