Who? Who? Who? (Ask 'Who?' Three Times) Part 2 of 'Get Curious About Your Business'

This is part two in a six-part series. Click here to view the first post.

Your business will be built by people, and you need to get very clear about who those people will be. Like a noisy owl, I want you to ask — “Who? Who? Who?”.

1. Who are your customers? Think about your best customers. If you could spend your entire day with a customer, who would that be? If you could clone your favorite customer, who would that be? What do your best customers have in common? Where did you first meet them? You may have several types of customers. Describe them by industry, job function, demographic profiles. Describe three characteristics of your best customers.