People and Purpose

In previous posts, I've discussed the new rules of marketing and the new definition: Turning strangers into friends. Friends into customers. Customers into raving fans. How does one do that?

There is a great power in the workplace and that power is People. When most of us took marketing courses in school, we learned about the four P's of marketing: Product, Place, Price and Promotion. But there is a fifth P—People—and it is the power that can move an organization to not only profit, not only growth, but to greatness.