Please Visit Our Booth #1234!
This brings me back to the point of this Rant. Why should I visit a supplier's booth? If I make the investment of time and money to attend a trade show it would be mutually beneficial for suppliers to consider how they can help me be more effective selling their products.
Suppliers send these emails to generate interest and make me want to stop by their booth. Some of them do this very effectively. Others do nothing to make me want to connect with them.
The ones that catch my eye give me information. If you are a supplier I don't know, what are you doing to entice me? Beyond a name and booth number, what is your hook to lure me in? A new product line? A new set of features? Do you have a new imprint process? A new "green" way of doing something? Is there something I can touch, feel, see in person that would give me information I wouldn't get from the catalog or website? Will you be able to provide me with helpful information I can use to sell your product?
It is worth repeating: Content is everything in effective communication. Successful people learn from each other. That's the FreePromoTips model and the concept is powerful. A supplier who understand that and can tell me something that will increase my sales, is a supplier I do want to meet with.
I look forward to seeing many of my supplier friends and distributor colleagues at coming trade shows!
Jeff Solomon, MAS is affiliated with a Top 10 distributor company. The FreePromoTips.com website and e-newsletters he publishes are packed with beneficial information and exclusive FREE offers from a few forward-thinking supplier companies. Don't miss out on what's happening! Opt in to receive their e-newsletters! LIKE their page on Facebook and follow them on twitter.