Positioning = Patience and Persistence
While they've tremendously extended their reach—they've not changed one single thing in their positioning.
What sets you apart? Never lose that—use it! Remember:
- You're the expert—don't flinch when a challenge comes your way. Embrace it—and reinforce your credibility
- Don't drop your price just to get in the door, or you're only as good as your cheapest competition... and it's nearly impossible to shake that perception
- Start simply—don't try to be all things to all people
- Only look backward when it can help you move forward
- Red sky at night, sailor's delight. Red sky at morning, sailor take warning