By
Dale Limes
and Mas
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2. Develop a "Trade show" list. The best way to do this is to visit the association websites for the industries you sell to and make a list of tradeshows planned for 2013 for that industry.
Next, contact your prospects and/or buyers and ask if they are planning to exhibit at a trade show in 2013, and do they need help with a trade show marketing plan.
These two suggestions will help you to get a jump start on 2013 and are a good way to do something productive during the holidays.
Best of Success!
Dale Limes, MAS, is Senior Vice President of Sales for HALO Branded Solutions. He is an industry veteran of 27 years, a frequent trainer at industry events, and consults with distributors at every level to help increase sales and efficiency.
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