Premiumization and the Perception of Value
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As a trend that aims to make brands or products have greater appeal to customers by highlighting either superior quality or exclusivity (or both), premiumization is an opportunity that points, in some cases, strongly and directly toward the printing industry. Premiumization, to some degree, has changed how consumers perceive the products they purchase, or aspire to purchase, and the ways print providers can produce them.
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
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