Problem or Opportunity for Promotional Products Distributors?
You don't have to be a product safety expert but you do need to learn the basics. PPAI has a broad range of educational materials and webinars to help you get started. If you have questions, send me an email or give me a call. Within a short time you'll learn the issues and be well on your way to becoming a trusted product safety advisor and a very savvy promotional products marketer.
Author note: Sadly, in the course of researching this article, I found that my old professor had passed away. Marty was a brilliant marketer, a motivating teacher and his legacy will live on for many years.
Marty Marshall Article: http://www.hbs.edu/news/releases/martinvmarshall.html
PPAI Product Safety page: http://www.ppai.org/inside-ppai/product-safety/