Producing Perfect Videos: Music Matters

Finding the right music is one of the most important steps to creating the perfect video. It sets the tone. If there's no talking involved, we rely on music to tell the story. For product videos, we use music to make viewers feel a certain way about the product at hand.

Below is a video I produced for Americanna Company's Compressed Sponges. No words were needed to describe these products; the rock and roll music alone tells viewers how cool they are: