Product Spotter: Free Gear at the Broad Street Run
- Before the race, everyone received a little opaque plastic bag full of race-day information. After the race, the same style of bag was given out, this time full of post-race rejuvenation goodies. The bags seemed pretty standard, just a basic die-cut handle and color race logo on both of the faces.
- At the end of the race, everyone also received a medal. About palm-sized, the medal had a nice design of City Hall on it, along with the name of the race and the year. It hung from a wide strap that was decorated with the Independence Blue Cross logo, which was the main sponsor of the run.
This is everything that I noticed, though I'm sure there was plenty of other promotional marketing going on. I hope this isn't too boring, I just thought it might be helpful if you were curious about what kinds of sales opportunities are at these events or what people are actually buying.
Until next week!
MONDAY MIKE FACT: I finished the race in about an hour and 41 minutes, which isn't particularly fast, but also 20 minutes better than I expected.