A Good―and Fashionable―Cause

Yesterday, April 5, 2011, Essie Cosmetics and TOMS Shoes hosted One Day Without Shoes, a worldwide event that asked people to ditch their shoes to raise awareness about impoverished children who lack, among other necessities, shoes. To increase participation on the day, Essie introduced a limited edition nail color called "A Day Without Blues,” which Seventeen.com encouraged readers to use on their toes when they went shoeless. Keeping with the technological times, the event tied together tangible products like the nail polish and electronic ones like an iPhone and Android app, Twitter hashtag and website for posting photos, offering those without the interest in nail polish an opportunity to show their support.