Promotional Products as an Engagement Strategy: Part 3 of 3
It doesn't stop there.
Those feelings recur every time the recipient uses the item. They can be the beginning of a relationship. They extend memories of a positive organizational experience by being the commemoration of a special event. The relationship of the promotional product to the recipient and the meaning that it represents create a value that is far and above the price. It moves into the next dimension of emotional connection infused with tangible memories, meaning, passion and an affiliation with a cause.
This is part 3 of 3 of a series that make up the chapter on promotional products in the new Enterprise Engagement curriculum. This text book teaches end-users and practitioners how to improve engagement throughout their organization.