Promotional Products Turn Trade Shows into Experiences!

Promotional products have the power to drive trade show traffic. You already know that and you want to convince your clients too. The most important way to do that is to practice what you preach. Make sure that you use promotional products yourself—properly—as a way of providing a good example of the right way to use our powerful medium.

Smart marketers use promotional products at trade shows and know that the supply of promotional products is depleted far sooner than the supply of product catalogs. That's good news for all of us! While the product or service your clients are selling at the show may or may not be of interest to the attendee at that moment—the impression the marketer is making lasts through the buying cycle and beyond! Independent research tells us that more than 70 percent of trade show attendees who receive a promotional product remember the name of the company that gave them the product. And more than 76 percent of those recipients have a favorable attitude toward the company that gave them the product. Try getting that response from an ad in the show directory.

Here's even better news—just a little more planning before the event can increase trade show ROI exponentially!

Trade show marketing is experiential marketing—you can help your clients craft and stage every element of the trade show experience. They can't just design a beautiful booth and hope that qualified attendees will find them. They need to target their best prospects and make them interested in participating in the experience you and your client are staging—and that starts far before the opening day of a show!

It is essential that you help your client with their homework. Identify the needs and interests of the target audience. Reach out to pre-registered attendees with targeted direct mail—include a personal invitation to visit the booth and include a creative, imprinted product that will pique the attendee's interest.