By
Paul Kiewiet
, Mas
, Cip
and Cpc
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The right promotional products are the HOOK that embeds the memory and maintains the experience. Don't wait until the last minute and just grab some candy—trade show attendees aren't trick-or-treaters, they are customers. Maximize trade show investment and strategically drive trade show traffic to the booth—you will not only increase the number and quality of show leads you generate, you will elevate your client's brand by creating a powerful and positive brand experience.
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