The much-hyped QR code has crashed as fast as the Philadelphia Eagles' season. But unlike the Eagles, I like the QR code and believe it has its place (I suppose the Eagles have their place too, hopefully helping teams like the Bucs earn a wildcard spot. Go Bucs!). But I digress ...
Putting a QR code on a promotional product IS BAD FOR YOUR BRAND. A QR code essentially hides valuable information and requires someone to scan the code to find the information (and that requires someone to have the app installed and know how to use it). When it comes to using promotional products, this is not such a great idea. Why fill space with an image no one will scan? The power of promotional products it to promote your brand. Put a logo in that space, not a QR code.