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It may seem like revenue numbers in the apparel industry are irreparably damaged (mostly because we use adjectives like "plunging," "nose dive," "sagging," "dropping" and the ever-painful "belly flopping" in correlation with 2009 revenue). But if we take a quick glance at world apparel manufacturing markets, and ignore the adjective-heavy headlines, then there may be a different story to be told. While civil and political unrest in world markets like Kenya's and Honduras' have taken some toll, Asian, Indian and Bangladeshi manufacturers continue to hold and even grow in market share. The questions to be asked then are "Who is buying?" and "Where are they buying from?"
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- Companies:
- American Apparel
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