Connecting—Not a New Concept
To make yourself stand out, make sure you’re touching people on various levels. While striving for relevance to every generation of buyer, also recognize that generations aren’t boxes, and that people are human and no two are alike. Use the tools technology delivers—but don’t forget to truly connect with the other individual you’re trying to engage. Each person is an opportunity, and even if you’re reaching out to several, making them feel like they’re the one on your mind—even for a moment—is huge. The extra minute you took to write a note (using a pen) or to call and set up a time to meet in person shows you’re willing to invest more in them than a few seconds to fire off an email. If it captured the attention of a hard-to-impress 17-year-old, imagine what it could do for someone who already sees value in what you do.