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We're getting into the 2014 winter trade show season and anyone reading this has varying experiences with past shows. You've either participated in several and know exactly what you want to accomplish—or you have attended few (or none) and may have levels of excitement or anxiety.
Typically the reason distributors attend shows is related to new trends for their customers. There are a number of similar reasons, but it boils down to being more successful. Suppliers, similarly, want to get into the minds of distributors and offer their solution to the distributor's customer's opportunity.
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Rebecca Kollmann
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