Crocs, Healthy Living and the Most Lucrative Time of Day
Everyone is looking for growing markets in the recession. You, your clients, consumers. Everyone wants a worthy product or company to spend their time and resources on. Luckily, some industries are getting clever and figuring out a way to navigate a difficult economy. Some of the growing markets are below. You might be surprised by the trends and tactics that are making money in 2012.
Crocs made over 1 billion dollars in 2011. That might sound like an Austin Powers quote (especially in this economy), but it's true. Are promotional croc designs on the horizon? If not, they should be.
A surprising, yet lucrative trend, is catering to drunk shoppers. Not 2 a.m. just-got-home-from-the-bar shoppers, but happy hour shoppers who come home after a glass of wine and start browsing online. This tactic has been used for years at boutique openings, sales dinners and more, but those were in-person meetings. Targeting online shoppers is a bit different (and some say not right). Retailers who use email offers have started to send then out between 6:30 p.m. and 10:30 p.m. to cater to the happy-hour crowd. Will you follow the trend?
Healthy living is not a fad. Though the popularity of eco products has plateaued, the popularity of healthy food remains. Even the thin-obsessed fashion industry is taking heed. You can use this fad not just for health and wellness campaigns, but for all programs. Office workers need to stay active, schools need to equip their P.E. programs, politicians need to show their support of wellness and hotels need to boast about their facilities.
The People's Choice Awards. The Critics' Choice Awards. The Golden Globes. Award show season has begun. The biggest sartorial takeaway thus far: matching your lips, bag, nails and dress is back. Take a cue from Angelina.