Remind Your Customers: Saying 'Thanks' With Promotional Products
The sentiment of the week is certainly one of "Thanks." We all can relate with the satisfaction of giving and receiving expressions of appreciation this year. It has been a difficult 20 months, no matter how you slice it. That feel-good gesture of thank you seems appropriate and necessary—now more than ever. Our colleagues, families and customers all deserve extra recognition. We made it.
We are fortunate that our promotional products are such a perfect fit for this period of heightened thanks and goodwill. Our advertising medium is just about the only one that results in a "thank you" from the target audience. (After all, how often has someone said "thank you" for a billboard ad or TV commercial?).
The medium itself is not only a vehicle for the message, but often perceived as a longer lasting gift from the advertiser, no matter the price point. We need to remind ourselves of those positive attributes of our physical advertising medium.
Despite all the vitriol that exists, there is certainly an increased "Spirit of Nice" going around. Presenting recipients with something tangible and memorable to reflect that appreciation and achieve the results they are targeting may just be the ticket.
Show buyers how to celebrate this post-pandemic period while achieving their business goals. Whether it be an employee reward, customer appreciation gift or sales incentive, we need to let our clients know that now is the perfect time to show appreciation to their hungry customers and target audiences. Everyone can benefit from a little more "Nice"!
Mark Jenkins, managing director of Pioneer Balloon Co., has been involved in the promotional products industry for more than three decades. He has led the national sales and marketing efforts of three different suppliers. Jenkins is a road warrior, traveling nationally an average of 36 weeks per year, visiting distributors and participating in trade shows, sales meetings and industry events. A former PPAI board member and chair, he has been active in volunteering, bringing his industry knowledge, perspective and leadership to the table. Visit his website here.