Reverse Engineer Your Sales Success

Steven Covey reminds us that when setting goals ... "Start with the end

in mind."

That is to visualize the end result that you hope to accomplish and start your planning process from there ... "With the end in mind."

If our "end" goal is to attract and maintain clients, what does the "end" look like?

One "end" answer could be: you are a trusted advisor and the primary vendor for all of your clients ... wouldn't that be great?