5 Ways to Use LinkedIn to Land New Business
Does all of this work? Yes, although it takes a focused effort and the investment of time. People who really commit are spending a couple of hours a week working LinkedIn and finding it does pay off with inquiries from potential new accounts to reconnections with old buyers in new places.
Once a week, LinkedIn sends you an email update that summarizes activity from your contacts, and you delete this email. (I know you delete it because I’ve got my eye on you.) It’s important that you REVIEW this information each week to see what your connections have posted, who may have shifted jobs and what is going on. Organize your prospects into folders—such as HR Prospects, Marketing Contacts, General Prospects. You can print follow-up lists from these folders to help organize your LinkedIn efforts. Solicit positive references from your contacts—the more, the better! This greatly establishes your credibility when you get checked out!
Simply put, using these five points in a tactical approach to obtaining new clients via LinkedIn will result in your obtaining new business. And that’s worth two ducks in the pot. I’m not sure what ducks have to do with it, though. Now I’m confused.
Thank you to Ann Hadley for her great suggestions, which I’ve adapted for our industry.
Rick Greene, MAS, is the Western Regional Vice-President of HALO Branded Solutions, a Past President of SAAC and the Editor of SAACTimes. His comic fantasy novels “Boofalo!” and “Shroom!” are available on Amazon.com.