Concerning An Introspective Paradigm Shift Of The Warm & Fuzzy Variety

Emotion is the great equalizer that makes life worth living. I believe the reason we are here is to reach out to those around us, to our family and friends and co-workers and fellow Americans and citizens of Planet Earth and to touch them on an emotional level. To make someone smile, to create laughter, to bolster self-worth, to praise and to love and to move them. That's what life is. A series of emotional reactions, from birth to death. To counteract the numbers and the passwords. I used to think that life was a series of down moments between ecstasies (I was young and didn't date much) but I've come to the more mature conclusion that life is a series of human moments between forms, data entries, tax calculations and mortgage payments. Emotional moments.

Promotional products, when used correctly, elicit emotional response. We could sell liability insurance or toner cartridges or industrial fryers but we don't, we sell dream realization and brand awareness and thank-you gifts and achievement awards ... we sell emotional engagement via behavior modification. That's more powerful than industrial fryers. (And less fattening.)

What we bring to the table appeals to people on a human, emotional level. This is the greatness that is promotional products. A creative and fun solution to a critically important communication problem where every day is Christmas and Happy Birthday and Thank You for being our customer. Branded merchandise is a gift, a present, a reward and we react very emotionally to this stimuli.

The happy conclusion that I've come to is that I'm proud to be a part of an industry that triggers smiles and warm fuzzy feelings. Life needs more smiles and warm fuzzy feelings. You just can't have too much of these good things. So be proud, 562-37-9848! You may be just another number in the grand scheme of things, but the people around you every day, your customers, look to you to make their clients feel happy, appreciated, rewarded. In my book, that makes you a success on every page, in every paragraph. What we do matters beyond the sale. It matters on a human level. You matter on a human level and you have every right to feel good about that and about what you do.