Shock Therapy for Social Media
Join LinkedIn groups that interest you and your customers! Again, listen and watch and, when appropriate, offer to help. This is soft selling, but can be very effective and won’t offend anyone. Start a board on Pinterest. Increase your presence by retweeting tweets, liking comments and praising others. Respond to comments and comment on other posts. You can even try your hand at posting a new discussion each week. Try posting images and finally, try posting videos on YouTube.
Be known as a Promotional Products Authority, the kind of person your clients and prospects trust and admire. Position yourself in this light by the things you post and comment on. Participate in this global, online community. It’s an increasingly busy society we are part of and clients often don’t even have time to see you. For some, sales has become a virtual experience, and you need to know how to survive and thrive in this impersonal environment. The way to do so is … to make it personal.
In next month’s column, I’ll share five ways to use LinkedIn to obtain new business. It’s a Brave, New World. Don’t get left out, peeps!
Rick Greene, MAS, is the Western Regional Vice-President of HALO Branded Solutions, a Past President of SAAC and the Editor of SAACTimes. His comic fantasy novels “Boofalo!” and “Shroom!” are available on Amazon.com.