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Rick Greene
and Mas
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I'm writing this Be Bold column at the end of April 2014. I get nostalgic at this time of the year because I was hired at the end of April 1982 by Preshia Humecke of The Walter Cribbins Company to file catalogs and do research for sales people.
That means I'm finishing up year 32 in the industry and beginning year 33. I think back to that first year with Cribbins and I remember a remarkable man at the helm of that company-the PPAI Legend Carl Rosenfeld. I met Mr. Rosenfeld on my very first day in the Woodland Hills office of Cribbins. He was down visiting from San Francisco and he spent about an hour with me, talking about the industry and his long history in it.
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Rick Greene
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Rick Greene, MAS, is regional vice president at HALO Branded Solutions and member of the SAAC board. His blog covers a wide range of sales and management strategies.
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