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Rick Greene
and Mas
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The lowest common sales denominator in our industry is the product-based sales person, i.e., promo-peddler, trunk-slammer, tchotchke-chucker, ad nauseam. The mere fact that you are reading and digesting this means you most likely aren't one of those. I'm addressing this article to you—the thinking sales person, the promotional partner, the extension of your client's marketing department. You Think, Therefore, You Am. (I gotta stop talking like I'm Popeye.)
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Rick Greene
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Rick Greene, MAS, is regional vice president at HALO Branded Solutions and member of the SAAC board. His blog covers a wide range of sales and management strategies.
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