Three Little Words
No, no, no. Remember, we're Bold, Different & Memorable. There are 50 T-shirt monkeys up and down the street and 500 of them in and around your state. You've GOT to separate from that pack, not blend into it. Don't focus on product unless your product is wildly or financially unique. The key is going to be the SERVICE you bring to the equation.
Think words like CREATIVE and TRUST and RELIABLE and SPEED and ACCURACY and COMMUNICATION and ... well, you get the picture. What three words come together in just the right combination to communicate the VALUE (ooo, another good one!) you offer to the marketing professionals you are looking to partner with. Ask the people around you what words THEY would use to describe you. Make a list of a few dozen, add your own and craft your Three-Word Promo Identity.
Then start to use it. Put it on your card or in your email signature. Incorporate it into how you define your professional existence. And then, when you know WHO YOU ARE and WHERE YOU ARE ... you can begin to plot a course for where you are going...
Let me hear from you at firstname.lastname@example.org. What is YOUR three-word promo Identity? I'll do a follow up article sharing the slices of brilliance you come up with! It'll be fun! Like going down a water slide, but without your suit riding up all wonky in a water-wedgie. Oh, crap. I ended up with Wonky Water Wedgie after all. I didn't see that coming.
Rick Greene, MAS, is the western regional vice president for Halo Branded Solutions, a past president of SAAC, the editor of The SAAC Times and the author of two comic fantasy novels entitled "Boofalo!" and "Shroom!" available at www.amazon.com. His Three-Word Promo Identity is Wonky Freepin' Smackle. (We know ... it needs work.) Don't you want to just smackle him upside his freepin' wonky? Wait ... maybe it is good. Very good.