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Should you ever give up on follow-up? That depends on how valuable the prospect is to you. I can tell you from actual experience that it may take months to get an order or get in to see a prospect that has the ability to give you large and repeat orders, but the payoff can be enormous.
Consistent and effective follow-up is what separates a promotional consultant who is really successful from one that is just getting by.
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Rosalie Marcus
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Speaker, author and sales coach Rosalie Marcus, The Promo Biz Coach provides proven tools, tips and strategies for selling smarter, working less and making more!
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