What's in Your T-shirt Drawer?
My colleague Marlys Arnold, an exhibit marketing specialist (www. exhibitmarketerscafe .com), posted the headline of this article as a question on her Facebook page and it started quite an interesting discussion.
It turns out that the imprinted T-shirts that you keep and wear can tell a lot about your life, your interests and your priorities. Mine are mostly from charity events that I've participated in: MS 150, Breast Cancer Walk, Walk to Defeat ALS and Women's Center Walk/Run to End Domestic Violence. I've also kept the T-shirt I made for my daughter Becky's Bat Mitzvah (sentimental value), a T-shirt with a map of the London Underground that I purchased many years ago on a first visit to Europe, a Bryce Canyon T-shirt (one of the most beautiful and spiritual places I've ever visited) and a "Namaste" T-shirt from a yoga retreat, and that's just to name a few.
My husband Bob has a Moab National Park T-Shirt the he got when he did a dirt bike trip with his buddies more than 15 years ago, my daughter Becky has a collection of Pearl Jam and Bruce Springsteen T-shirts. One of the women in my Mastermind group still has her T-shirt from the original Woodstock and another woman has a collection of running and hiking shirts from all over the United States. And my toddler grandson, Noah, is sporting a Ramones T-shirt (courtesy of his Rock Band following parents).
Imprinted T-shirts can be great conversation starters, especially if someone shares a similar passion for what's imprinted on your shirt. More importantly, I believe the "What's in Your T-shirt Drawer?" question and the answers people give show the power, longevity and ROI of promotional products, especially T-shirts. The next time you're asked to come up with a good suggestion for a client's event, remember this question and these stories. They could lead to your next big promo order!
One last thing: What's in Your T-Shirt drawer? I'd love to know! Please join in the discussion below.