Last month, I looked at the implementation of SaferProducts.gov and what it could mean for suppliers and distributors of promotional products. Since then, a number of complaints have started to trickle onto the website, so I thought it would be worth taking a look to see what consumers are saying.
To read consumer reports, click on the "Search" tab and select one of the categories; for this example, we're going to look at "Dolls, Plush Figures & Action Figures." You will immediately be greeted with over 100 postings, most of which are official product recalls. On the left panel, change the search from "All Types" to "Reports," and this will show you the consumer complaints that the CPSC deems to be valuable, or at not "materially inaccurate." Under this category, the results are reduced from 155 to a more realistic 6.
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.