When I Say 'Swag,' People Smile
I just attended a conference (outside the promotional products industry) where I had the chance to speak to business leaders from information technology, sales and marketing. In several roundtables, and of course over cocktails, people would ask what my company does.
With some I said, “We sell promotional products, items with logos, such as the lanyard around your neck.”
And with others I said, “We sell swag.”
When I said, “We sell promotional products,” people would smile and nod politely.
But when I said, “We sell swag,” people really smiled. More than smiling, they began to tell me about their favorite swag they use or ever received. They asked me about my favorite swag. They engaged with me.
I’m a proud member of the promotional products industry and the Promotional Products Association International, but I love the power of swag.