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An old friend and business colleague, supplier Jay Busselle from Digital Art Solutions posted a LinkedIn poll question asking why people go to trade shows.
The featured answers were:
- Nothing better to do
- "Scan my badge and send me 5 catalogs"
- Look for new ideas/new products
- Source new vendors/suppliers
- Participate in education/training
I have been to countless trade shows through the years. As I have visited with suppliers, other folks are often seen in the time-honored, trade show ritual of walking up to booths with their badge held out... asking the supplier to: "Scan my badge." It's a common line. Being the rabble-rouser I am, I had to be the one vote for "Scan my badge and send me 5 catalogs" in Jay's poll. As a supplier, Jay has experienced this a few times which is why I believe it was included as an answer... obviously in a tongue and cheek way.
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Jeff Solomon, MAS
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Jeff Solomon, MAS is the creator of FreePromoTips.com, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.
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