Scan My Badge and Send Me 5 Catalogs... Please

At a recent apparel trade show there were a large number of boutique T-shirt companies. (What a surprise!) While passing a large booth from a T-shirt company I've never heard of in my 20+ years in the garment decorating business, I was asked if they could scan my badge. I dutifully responded with a yes. Since I am a brat, I just had to ask what they sold? "T-shirts," the company rep responded. Acting surprised, I asked, "What makes your T-shirts different from others?" The answer was, "They are really nice T-shirts." This was not a very compelling trade show presentation, but I'm sure they will send me a catalog.

Sometimes when a supplier who I have no interest in offers to send me a catalog, simply because I'm there, I'll ask, "Why don't you just give me 5 bucks so I can buy a Latte?" I'll always remember them for the coffee and I've saved them money!

Trade shows enable suppliers and distributors to make beneficial connections. Developing quality, personal relationships is the foundation of how good business is built. In today's fast-paced, online world now, more than ever, is the time to invest in attending trade shows.

Next up for me is the ASI Show in San Diego with outstanding education and what should be and inspirational keynote address from Michael J. Fox. I am planning on attending PROMOTIONS EAST in Atlantic City. This will be an awesome event. PPAI will be facilitating brand. at the show and they have great education offerings. I'm looking forward to the Rock Stars of the Promotional Products Industry panel discussion. This will be an unprecedented gathering of industry leaders.

Let's all work the trade shows we attend with a purpose and gain a competitive advantage that will generate quality business. Effective trade show attendance goes beyond scanning badges and sending catalogs.