"Seek First to Understand, Then to Be Understood."
I understand his points. Of course you would try to get the business. That's your job.
For those who missed my original article, click here.
Click here for my video rant on this topic.
Whenever I can touch on a topic that typically is not addressed elsewhere and it creates a discussion, I feel I've done my job. In stimulating a dialog, we all learn something in the process. When people take the time to comment and express their views, it's a good thing. And truly my eyes have been opened about how I might have been misunderstood. I am now aware of a different perspective of why these frustrating posts happen. People are seeking out business opportunities and social media creates the forum to do that. I can respect anyone who is trying to find business in the avenues open to them.
The point of my commentary on this topic is that overseas factory salespeople are trying to sell things on these forums, irrespective of what the need is... and without any understanding of our industry or how it operates. Regardless of the grasp of someone's language skills, there is a lack of effective communication.
The ability to communicate effectively is at the core of any successful business. And the pitfalls are not just the ones we have talked about. Multinational corporations are famous for errors in brands or slogans. Language, of course, is only one of many cultural barriers you may have to bridge when doing business globally.
The bottom line is that communication is important!
Jeff Solomon, MAS, MASI is affiliated with a large distributor company. The FreePromoTips.com website and e-newsletters he publishes are packed with beneficial information and exclusive FREE offers from a few forward-thinking supplier companies. Don't miss out on what's happening! Opt in to receive their e-newsletters! LIKE their page on Facebook and follow them on twitter.