Sell Your Strengths, Respect Your Competitors

Raise your hand if you like negative campaign ads.

No hands? I'm not surprised. It's hard to imagine that anyone does. They're ugly, depressing and usually twist truths out of context.

Sure, I know they're designed to put doubts in voters heads—like crafty litigators who say something inadmissible in court even if the judge tells the jury to ignore what they just heard.