Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back

Love this approach, Steve! I put the emphasis on goals based on new orders and new clients because you can not count on reorders, you have to be pursuing those five "bullseye accounts" that I've been telling you about for years, and keeping your current relationships fresh and compelling. Daily, weekly and monthly goals based on growth, trying new things, being compelling and asking for referrals—these are worthwhile and meaningful, not an annual number on a spreadsheet that your manager sets as a random target.

Thanks, all, for the excellent insight and input. Everyone is different. The variables are infinite. Carve out your own unique path—one that you are in complete control of—and you'll exceed your own high expectations. Be Bold. Be Different. Be Memorable.

Rick Greene, MAS, is the Western Regional Vice-President of HALO Branded Solutions, a Past President of SAAC and on the PPB Editorial Advisory Board. His comic fantasy novels "Boofalo!" and "Shroom!" are available on Amazon.com. Buy one! Or Both!! Or all three, even!