Seven Times When Sales Scripts Can Help You Communicate

By Matthew Parker

The following post was originally published by Printing Impressions. To read more of their content, subscribe to their newsletter, Today on PIWorld.

Many people just don’t realize how often sales scripts can come to the rescue

I find sales scripts incredibly useful. They mean I always say the right things. They also save me a lot of time because I don’t have to re-invent what I’m going to say each time.

I use some scripts as keyboard short cuts. That means I generate the right messages quickly every time. But I also use structures that I change every time according to what I want to say. Finally, I keep scripts in my head. I don’t recite them word for word: I simply know roughly what I want to say.

I have listed below seven times when I personally use scripts.

When you are not sure what to say to a new prospect

I have a variety of introduction scripts and templates that I use, depending on the situation. I know they give me the best chance of making a successful approach on the phone, e-mail, or social media.

When launching a product or service

I have a template that I use when launching new offerings. It means that I know my message structure works. I can fill in each section with relevant information, know that I do not forget any important information.

When following up

I have a set of standardized e-mail templates I use when following up. If I’m using the phone, I know exactly what I’m going to say.

When a prospect goes quiet

I have a standard e-mail that I send out when someone doesn’t reply to me. It works really well for re-activating conversations. So why change what I’m saying?

When networking

In my mind, I know what I want to say to people when I meet them. I’m never at a loss for words. I have my introductory script firmly in my mind.

When connecting on social media

I like to be time-efficient on social media. So when I’m messaging, I use a script. This works when sending connection requests, thanking people for connecting, offering people help or checking why they looked at my profile. Each of these is a script which activates with a keyboard shortcut so I don’t have to rethink what I want to say or spend time typing it.

How do you create the right sales script?

You can sit down with other people and work out what is right for you and your company. Type out the script. And make sure you refine it over time.

Or you can invest in a copy of my e-book “Done For You Sales Scripts.” You receive over 20 scripts that help in all sorts of situations. Naturally, the book comes with my cast-iron 30-day money back guarantee.

Here’s the link: https://profitableprintrelationships.com/online-training-resources/done-for-you-sales-scripts/

PS Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively

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Matthew Parker Author's page

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."