Sex vs. Environment
What is the world coming to? Have we finally reached the point where sex doesn’t sell (or at least doesn’t sell as well as it used to)?
On the one hand, there’s a history of product lines that have found success by partaking in what some might call morally-questionable advertising. Using campaigns based on little more than young women in little more than underwear (where did the actually clothes being advertised go). Not caring in the end if their ads are disparaged a bit on modest blogs such as my own because in reality the mere mention probably drives people (men) to places like Google and You Tube to make sure they themselves can see just what depravity looks like (men are a simple bunch).
On the other hand you have the more recent eco-trend inspired in no little part by a some what bulked up ex-vice Presidential, Oscar-winning Nobel laureate traveling the country with a movie about a power point presentation (a power point presentation!) drawing more press than several wars combined. On the heels of this epic Gore-ian success comes the first wave of popular green products. Organic cotton clothing (which Patagonia used years ago), fleece from recycled pop bottles (soda for those of you in the NE), newspaper pencils, biodegradable plastics, and almost any gadget having the ability to be powered by or charged on solar energy. Trade show booths that once employed what could be called buxom upstarts now flout the recycled content in their widget or the relatively short span of time it will biodegrade (which seems to be more of a landfill issue than a green issue, but who am I).
The point being that the market place seems to be changing and it may not matter whether this trend is spawned by conscience or simply profit margins. The question to ask is, “Does it really matter why the tide is turning?”