Should I? Or Shouldn't I? The Value Of A Compliance Program
So far, there have been 11,638,453 views of this video. Put another way, there have been 11.5 million negative brand impressions for United Airlines. Some of the legible comments on the video will give you a sense of what kind of impact this has had on the company's business.
My question is, will your end-buyer clients be the next "United Breaks Guitars" example because you put their brands at risk by not taking the steps to ensure they were getting safe and compliant products? If you're not in the early adopter group mentioned above, the answer to the question is not a comfort either to you or your customers. You are missing an opportunity to provide a solution to them that few others can and you are also at risk of losing their business to someone who does have a compliance program to offer. Fortune 1000 companies expect us to protect their brands, are inserting compliance into RFP's and making this a requirement for the companies they are doing business with.
Just yesterday, I heard a comment from a Top 50 distributor whose client attended the PPAI Expo illustrating my point. She was disappointed to see little if any focus on product safety and compliance when walking the show floor. It is clear to me that those few companies who can deliver a comprehensive compliance program have the inside track for winning her seven-figure promotional products business and that is exactly the point I am making. Product safety and compliance programs as a part of a sound business strategy are returning value to your organization above and beyond doing the right thing for your customers, not unlike customer service moves the gauge for Nordstrom.
Brent Stone is executive director - operations for Quality Certification Alliance (QCA), the promotional products industry's only independent, not-for-profit organization dedicated to helping companies provide safe products. A Six Sigma Black Belt, Stone has more than 25 years of in-depth supply chain management experience with extensive expertise in process design, development, improvement and management. He can be reached at firstname.lastname@example.org or visit www.qcalliance.org for more information.