Six Things to Not Do On LinkedIn and in Social Media Forums...Think Before You Post!
Lesson: Understand your audience. Of course it makes good sales sense to try and build relationships thru social media, looking for potential business. But in this situation, why are they trying to sell distributors what they can buy from industry sources? The person posting clearly had no idea who their audience was.
4. Don't Use Social Media to Tear Down Relationships.
After posting the comment above, I received a personal message from the person who derailed the discussion with the off topic solicitation: "And you by the way are a Jack Ass!"
A direct message like this shows a lack of composure and understanding of how things work. That harsh comment destroys a relationship that never started. Perhaps that's no big deal, but what was the person's point? I offer grace to this person who clearly doesn't get it. We all are learning social media and proper etiquette is part of the process. Distributors and suppliers can work together to help each other, but not with that type of attitude.
Lesson: The Golden Rule isn't a dated concept. Treat others as you want to be treated.
5. Make Sure You Are Making Smart Connections and Don't Just Add Numbers.
I received a LinkedIn request from an "interior/exterior painter" across the country who is connected to someone I don't really know. Why connect with this person? There doesn't seem to be a benefit for either of us to establish a relationship. How many times has this happened to you?
Lesson: Be interested in relationships that benefit both parties. Adding connections for the sake of just adding to your numbers is unproductive. I also would suggest using a personal message when requesting to me connected, instead of the generic one that comes up. (I learned that from a Marketing Animals class.)