Social Media: Are You Actually Connecting With Your Connections?
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Lisa Leitch
, Csp
and Mas
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Last fall, I made a commitment to start using social media to see if it would help grow our business. So we set a goal of increasing our LinkedIn connections from approximately 100 to 500 by December 31.
We had our high school student go through our Teneo database to cross reference with LinkedIn and send invitations to connect. One Sunday in November Shannon, our client services manager, realized that there had to be a way to have LinkedIn cross reference a database automatically. She decided to experiment with it and it worked. A LinkedIn invitation was automatically sent to all of the people who matched in our database. On the following Monday, we had over 100 new connects. The high school student was ecstatic with the quick progress!
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Lisa Leitch
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