Social Media: Are You Actually Connecting With Your Connections?
Sometimes it sounds like social media marketing is the new silver bullet, the effortless way to build relationships and boost sales. But building relationships in the social media world takes time, trust and conversation, just like building relationships in the "real" world. It's not a silver bullet—it's one more tool in your toolkit.
If you engage in social media, take the time to offer your connections something of value. Share your knowledge. Share your perspective on topics of interest to your connections. Think about ways to build relationships with your connections. Most importantly, reach out and have purposeful conversations.
Thought Provoking Question: What type of conversations are you having with social media—and is it leading to more business for you?