Social Media Shirts, QR Code Cups and Artistic Embroidery
Today, I'm working on our weekly apparel newsletter Threads. While sifting through stories on cotton, first quarter gains and toxic garments, I stumbled upon a few tangentially related items that are not fit for the newsletter, but are interesting bits of information for this industry. Read on if you are interested in making money off of sports gear, mug promotions and embroidered designs.
Pink Sports Gear
A common misconception is that sports gear needs to be pink and bedazzled to appeal to women. While I love sparkles, I prefer donning my favorite team's colors to wearing a skin-tight pink shirt. There is definitely a market for glitter team garb (in fact Victoria's Secret is coming out with team-specific Pink apparel), but stocking both rhinestone-heavy sports gear and standard team colors is the best way to appeal to all women.
Social Media Shirts
Major League Baseball teams are starting to have social media nights, with promotions for online fans and garments advertising their websites, Facebook pages and more. The events are gaining popularity so get in on this trend early!
Do you like beer and money? Try this promotion idea. Ad agency BBDO put a QR code on a glass. The white QR code could only be used when the glass was filled with dark liquid (for this promotion, they used Guinness). Voila, technology, alcohol and money all tied into one.
Embroidery As Art
A London-based artist uses embroidery to create original art pieces. She refers to the technique as embroidered pointillism. The artistic use of embroidery could inspire many apparel promotions. Editor's note: Pointillism was made famous by Georges Seurat's A Sunday on La Grande Jatte. I saw the painting at the Art Institute of Chicago and it was incredible.