Source Your Inner Iron Man
He saved her with that smooth Bond move. The drunk moved on and they started chatting, exchanged business cards and—lo and behold—she was the vice president of marketing for a Hollywood production house. Now, and this is important, he didn't go over with his hero moves to land a new client ... he didn't even know she was in marketing at all. He did it because he is a hero. And heroes always win.
It's a state of mind.
Her entertainment industry account is now one of his big new clients and they have a great "meet cute" story.
I asked him what he does to make himself Different and Memorable. What separates him from the pack?
He told me that two years ago he decided that product safety was going to be HUGE—a real differentiator in our industry... and most every industry. He took it upon himself to take education classes in product safety, to fully understand how to help protect his clients' brands, and position them to be fully compliant and only work with suppliers who were completely transparent and fully versed in this area. He can talk Prop 65 and FDA regulations and Secure Source and CPSIA safety standards.
It's what he leads with when he makes presentations. Because he took 30 hours of classes on product safety and he is an authority on product safety.
That makes him Bold, Different and Memorable. And it makes him his clients' ever-lovin' blue-eyed hero.
If he can do it, you can do it. Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman. He's in there. She's in there. Wearing satin tights. I love the satin tights.
Be Bold. Be Different. Be Memorable.
Rick Greene, MAS, is the western regional vice president of HALO Branded Solutions, a past president of SAAC and on the PPB Editorial Advisory Board. His comic fantasy novels "Boofalo!" and "Shroom!" are available on Amazon.com.