The Revenue of Relaxation
Considering my previous blog topics, I don't think it is surprising for me to reveal that I am very feminine. I grew up with two sisters, countless Barbies and a manicure-a-week mother. My heavily baubled grandmother, who at 87 still refuses to give up wearing heels, educated me on Scarlett O'Hara's fashion, the everlasting appeal of red nail polish and that one fiancé simply isn't enough (she had three). While I do not take all of her advice, I have embraced her predilection for polished nails.
On a recent trip to get my nails done, I was chatting with the manicurist about where I work. I began explaining the promotional products industry, when she stopped me. She noted the sign on the door, the imprinted nail files, her apron. She knew exactly what the promotional products industry was, because the salon relied on it.
The next day, I searched for nail care products on Promo Marketing's website. I typed in four letters (N-A-I-L), and a multitude of spa and manicure products flooded my screen (Custom HBC's Plum Sophisticate Diva Nails Nail Polish, K & R Precision's Ladies' Night – Mug and Nail Care Kit Set and Artmetal Promotional Products Inc.'s Nail File Keychain were just a few of the products listed). These products and more (flip flops, appointment books, uniforms, etc.) are necessary at any salon, which makes the relaxation market a profitable one.
If mani-pedis aren't your style, you can look into places you go to relax, such as gyms or golf courses, and note the products they use. Perhaps you have an idea to help bring them more business. Reach out to the businesses you support, and it is likely they will be willing to support you as well. Maybe you'll even get a great spa treatment out of it.