Suppliers, Where Are You? Distributors, Where Are You?

I am hardly an expert in the area of social media. In my personal online life, I will post pictures of my cute, but very weird dogs and family outings. I’ll occasionally “check in” at restaurants, since it’s important for my “friends” to know I’m eating well and hanging with the right people that I “tag.”

A Promo Marketing blog, “6 Reasons to Join or Rejoin Twitter,” written by Dale Denham—who is actually an expert on social media—is a great commentary on Twitter. If you missed it, check it out.

I don’t have a personal Twitter account. (My life is not that exciting.) However, on the business side through my industry resource program, FreePromoTips.com, I am active on Twitter and all social media platforms. FreePromoTips.com focuses on relevant content and has a pretty good presence, with a Klout score ranging from 55 to 58, which according to Klout indicates we are in the top 20 percent of social media users.

In addition to the business applications, I think Twitter is great for following events like #SuperBowlXLIX, #Grammys2015 and #SNL40. You get a real taste of what people think, catch things you missed and there are some pretty funny comments.

Dale’s article nudged me to spend a little more time on Twitter and I have been surprised to discover how few suppliers are involved there and taking advantage of engagement opportunities that are available. I found this shocking and that’s what stimulated this commentary on the topic.

Those who are engaged in social media should also consider what they post. In today’s marketplace, suppliers and distributors need to move past posts of only product specials. When will we understand that we are in an industry that offers proven effective marketing and brand building tools? Geez! Whoa, I’m shouting, and I’ve been off coffee for a while. But shouldn’t we address this?