Suppliers, Where Are You? Distributors, Where Are You?
I get fired up because I think the future of our industry is based on us effectively sharing our value proposition. If we can’t do that, the whole supplier, distributor, end-user model will become extinct. Some feel this demise is eminent, but I don’t think it is.
There will be a group of savvy suppliers and distributors who will utilize the new interaction tools we have available to stay relevant. These businesses will stand out in a crowded marketplace filled with distractions. In a previous commentary, I shared a blog post from the brilliant Seth Godin.
There is so much information flying around every day online that none of us can grasp it all. That’s not necessarily a bad thing, it’s just reality. Some people in our industry may not accept it yet, but to be relevant, now and certainly in the future, businesses must be engaged online and have relevant information that is beneficial to the audience.
What I have discovered is that FreePromoTips supplier sponsors with a strong social media presence love what we do because we extend their already large reach. Companies that have less of a presence also love what we do, because we give them some exposure in the fast moving online community.
My social media approach is simple. Share relevant content that we feel people will be interested in. We don’t automate posts, or randomly pull content from sources. We post what’s going on in our industry including business articles and commentary from a variety of people.
Coming soon is the formal launch off YourPromotionSolution.com. This is an end-user safe video resource website that makes it simple for distributors to share short, informative videos from good suppliers, across all the key social media platforms and via email.
Suppliers, if you are not providing the tools for distributors to effectively share your products, you are missing an opportunity. If you want to learn how we do it, let me know.